Now that you’ve gathered all of your data and you know exactly what you want to test, you’re ready to actually start the testing process.

Step Three: Wireframe Test Design

If you have control over your website yourself using a website building platform, you might not need to create a wireframe test design. These are made specifically to allow owners and investors of a company to see exactly what’s being changed and why. There are conversion optimisation tools that allows you to islotate testing and get advanced user experience insights. 

However, it is still good practice to create a wireframe so that you know you’re on top of everything. It also helps to remind you of your hypothesis so that you keep in mind why you’re testing. If you don’t constantly refer back to your hypothesis, it’s easy to lose your way and test things without data-driven reasons. With this in mind, sticking with your custom conversion rate optimisation process and plan is critical. 

A wireframe allows you to see, at a glance:

• What you’re planning to test
• Why you’re planning to test it
• How you plan to test 
• How long your tests will take
• How much traffic you need to test to make your results significant
• How you will record and measure your results

The things you need to ask yourself are:

Am I testing my hypothesis?

Make sure that what you intend to change will actually provide useful results. Use your data and customer feedback. If your data shows that people generally don’t like your payments page, don’t test your product pages just because you don’t like the look of them. 

Do my intended changes still comply with my brand?

If you have a large website, branding is important. You’ll need to make sure that your branding matches on your test pages. If not, you may come out with skewed results. Your conversion rate might improve on your test pages, but it might be because your traffic prefers the different branding, rather than the thing that you’re actually trying to test. 

Am I physically able to complete my changes with the technology I have?

Discuss with your tech team or your website provider before you set any decisions in stone. While most things are possible, the time frames might greatly differ depending on what you’re wanting to test and how you’re wanting to test it. 

Conclusion

There are lots of great wireframe templates and tools that you can use to help you along the way. If you’re feeling a bit overwhelmed, take a look at Figma, Balsamiq or Mockingbird.