Knowing how to properly optimise your content and online presence is an absolute essential, and getting to grips with CRO optimisation can help with this immensely. To help you out with making the most out of your digital space, we’ve handpicked 5 key beginners mistakes to watch out for.

After all, it’s essential to make sure that your website and content are in the best condition possible when you’re looking to appeal to customers online. Not working on your digital brand as a whole can lead to poor CRO optimisation, and hinder your ability to convert customers in the long run.

In this blog post, we’re going to be diving into this topic in more depth. We’ll be taking a look at;

• Beginner’s mistakes to watch out for with CRO optimisation
• How to overcome these mistakes easily
• How to effectively optimise and hone your digital presence

We hope you find this blog post informative and useful for your daily working routine.

There is poor communication amongst departments

To start off with, one of the most important things that you can do to fully optimise your online space is to work out where communication is falling short internally. To put it plainly, a good digital presence can only exist if every team and creator is on the same page. Miscommunication can lead to a lot of long-term issues.

If you’ve identified a key area of your business where communication is lacking – perhaps between the sales and marketing department, for example – then it’s essential to make sure that you work on this. Establishing a smooth chain of communication is the best way to work on holistic CRO optimisation.

Your website is slow or irritating to use

Another key mistake that people often overlook when it comes to CRO optimisation is website usability. If your website is not well optimised and easy to use, you will struggle to make any leeway with conversions.

A good way to overcome this issue is to get crowd feedback on your current website. Depending on your audience, this could be done using social media tools – perhaps the Instagram question box tool – or using email marketing. Hearing from your audience firsthand can be immensely helpful for creating meaningful change.

Once you’ve heard from your audience, make sure to keep them in the loop about what changes you’re making in regards to CRO optimisation. Post updates online about the latest updates to your website, to show them that you’re truly listening to what they have to say about your work.

The purchase process on your website is complex

If you’re trying to sell a product or promote a service through your website, it’s essential to make sure that you have a smooth, easy-to-follow purchase process. Oftentimes, one of the biggest mistakes that people make when it comes to CRO optimisation is ignoring their customer’s buying experience.

One of the best ways that you can re-evaluate your customer’s buying experience is to make a simple mind map of how your customer can progress through your website. Check to see whether there are any extra steps that could be cut out, and try to make it as smooth as possible overall.

Double checking what your landing pages and checkout pages look like is a good move here, too. If your checkout process or introductory landing pages are too complex, your customer may get frustrated or confused and choose to abandon the shopping process as a whole.

Your content is hard to read or engage with

It’s essential to double check your website’s copy and written content when it comes to examining CRO optimisation, too. Having well-written, engaging content is an absolutely essential part of providing a strong digital service. If your work is overly complex or sloppily written, you will struggle to make any conversions online.

The main thing to focus on here is effective proofreading and editing. Having a good editor on your team can help to make this a lot easier, but if you don’t have someone to help you with this, it’s still doable. There are plenty of freelance proofreaders available to work with, and online tools to help with elements like passive voice.

There is no customer support available 

Finally, an area of CRO optimisation that is often ignored by people looking to hone their website is customer support. While this may seem insignificant to some, it’s essential to make sure that your customer can access as much help as possible when they’re visiting your website.

A good way to ensure that your audience can access great customer service is to install a chat bot on your website. Chat bots are perfect for providing customers with answers to FAQs, and for linking customers to actual customer service representatives when the need arises. 

If you do opt for a chat bot, make sure that you test it wherever possible. Run through all the possible scenarios with your chat bot before launching it, to check that it provides accurate results. It’s worth double checking the tone and messaging style of your bot too, to ensure that it properly represents your brand. 

Conclusion

All in all, it’s essential to make sure that you work on your CRO optimisation as a modern business. Whether you’re trying to get more eyes on your content, sell more products or perfect your online presence, it’s important to make sure that every area of your business is perfectly optimised for conversions wherever possible.

Are you looking to learn more about CRO as a whole? Want to understand how to make the most out of your online presence? If so, make sure to check out the rest of our full website. We’ve got plenty of helpful blog posts and articles dedicated to this topic, and we’re sure you’ll find one to help with your work in no time at all.