When monitoring the performance of a website, you can track several metrics such as the total number of visitors, time on site, total website conversions, revenue generated per transaction and so on.
But if you’re serious about eliminating low website conversion rates, then it’s important to understand how your visitors are interacting with the website. After incorporating modern techniques, your website will facilitate its visitors’ needs more effectively.
Having a website or driving targeted traffic through digital ads is no longer purely about having a good design or copy; it’s now part of a larger element of conversions. Possibly one of the most important elements of conversion is giving visitors the confidence to find what they want easily and seamlessly.
Pinpointing and improving the areas on your website where visitors tend to leave is what we do. We start by analysing your website data to identify ‘leaks’. Based on the insights, strategies are then formed, tested and implemented to improve web page relevancy, clarity and value.
For example, let’s assume your home page is where the majority of your potential customers leave your website. Based on our insights, two new home page concepts are produced and configured to be displayed to different groups of live homepage visitors at the same time. This allows us to compare and discover which homepage improves the conversion rate the most.
By applying these techniques, you will always be able to make data-driven decisions for implementing or rejecting any changes on your website. When it comes to deciding on what concepts influences conversion rates the most, it comes down to the number of visitors your website receives.
Learn why your
visitors are not engaging
Learn why your visitors are not engaging